Candy Kirby
If you’ve admired Victoria Beckham‘s minimalist, well-tailored style, but balked at the prices of her usual collection, then you’ll want to check out her insanely affordable Target collaboration, which hits stores and the Web on April 9, and includes more than 200 items for women, girls and babies (from $6-$70).
This is Victoria’s first stab at designing for children, so it’s a good thing she had the assistance of her five-year-old daughter, Harper.
“Harper’s been really involved in the design process,” said Victoria, who had her daughter wear-test several of the pieces in production. “Her little favorite is a dress [with] little bunnies on the collar.”
Moms and kids will appreciate the bunny sweater and pants sets — just in time for Easter — and the pretty peony-print dresses, as well as the cute appliqué bibs for feeding time.
“I know what fabrics [children] like because I’ve been dressing them for a long, long time,” the mother-of-four said. “Take that and apply what I’ve learned through being a mom.”
Plus, for the first time ever, every size will be available in stores and online, ranging from XS to 3X for women, and in pint-sized sizes for newborn, babies, toddlers and girls. Victoria even plans to sell select designs on her own site, so customers can shop internationally.
Read on to catch a first glimpse of the collection and see which pieces you might want to grab before the line sells out (as so many Target designer collaborations do).
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